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Convert more leads with SMS marketing
Engage prospects, qualify leads, and drive more conversions with SMS marketing. Heymarket’s powerful text marketing platform helps you automate engagement, personalize campaigns, and connect with your audience across the most popular messaging channels.
Turn conversations into conversions with text marketing
Customers prefer fast, direct communication—and texting delivers. With near-perfect open rates and 91% of customers reporting they want texts, SMS marketing is the best way to capture attention, build stronger relationships, and convert more leads.
Grow your list with high-quality leads
Build a subscriber list that’s more likely to convert. Heymarket can capture opt-ins through custom forms, texted keywords, and checkboxes that collect data and provide insight into each prospect’s interests for better targeting. Sync with your CRM to qualify leads automatically, track sources, and ensure your marketing reaches the right audience.
Create meaningful customer connections at scale
Deliver tailored messages that build stronger customer relationships and foster long-term loyalty. Segment your audience based on interests, behaviors, and past interactions to make sure every text is relevant. Use CRM data, templates, and custom fields to personalize messages that feel one-on-one at any scale.
Automate engagement to boost efficiency
Streamline marketing with SMS automations that engage customers at the right time. Schedule personalized mass texts, implement drip campaigns, and trigger smart auto-replies that nurture leads, drive action, and save your team time.
Deliver on-brand messaging faster
with AI-assisted texting
Maintain consistency and efficiency in every marketing interaction with AI-assisted texting tools. Heymarket helps refine, personalize, and scale your texting with on-brand messaging that’s powered by your knowledge base and brand guidelines.
Refine your texts
in one click
Instantly adjust texts for clarity, tone, or brevity while ensuring they stay accurate and on-brand.
Provide quick and
accurate answers
Upload your knowledge base and branding to deliver contextual, on-brand replies.
Reach more people
with translation
Empower your team to help more people in more languages.
Turn questions into conversions
Answer questions and resolve concerns in real time with two-way texting. Use AI-assisted messaging to respond to leads faster and on-brand. Customers can reply directly to marketing texts, starting a one-on-one conversation that keeps them engaged and moves them closer to a purchase. Replies go to a shared inbox that helps your team respond instantly, ensuring you capture every opportunity while their interest is highest.
Engage customers on their favorite channels
Connect with leads where they’re most active to increase response rates and engagement. Heymarket supports SMS and popular messaging apps, ensuring your marketing messages reach the right people in the right place. Manage all conversations from a single omnichannel inbox and seamlessly transition leads to sales or support.
Seamlessly integrate with your existing tools
Heymarket’s text message marketing software works seamlessly with all the tools your team relies on. Integrate Heymarket with your CRM, eCommerce, and marketing platforms to create dynamic contact lists, automate follow-ups, and personalize messaging with real-time data that ensures you’re up to date.
Measure and optimize campaign performance
Maximize your ROI with data-backed insights powered by marketing performance. Track engagement, response rates, and conversions with detailed reports to help identify which messages and campaigns perform best to continuously improve your approach.
Text compliantly with confidence
Stay compliant with built-in opt-in management, 10DLC registration, and enterprise-grade security. Heymarket ensures every message aligns with TCPA, SOC 2 Type 2, and HIPAA standards, helping you maintain trust and avoid penalties while SAML SSO protects customer data across your organization.
SMS marketing examples
to help engage customers
SMS is a powerful way to connect with customers, build relationships, and drive conversions—but you need to know how to use it. Here are five ways you can use Heymarket’s business texting platform to enhance engagement and drive action with marketing texts.
Welcome new subscribers
Make a strong first impression and set expectations for future messages. A well-crafted welcome text with a double-opt-in helps you stay compliant, ensures they intended to join, and highlights the benefits of staying connected.
Hi {{First Name}}, welcome to {{Brand Name}} SMS! Get exclusive deals, updates, and early access to sales. Confirm your subscription with YES. Reply STOP to opt out anytime.
Promote a limited-time offer
Encourage immediate action with an exclusive discount or deal. SMS is a great way to create urgency and drive quick purchases by reminding customers of time-sensitive promotions.
Flash Sale! Get 20% off all items for the next 24 hours only. Use code FLASH20 at checkout. Shop now: {{link}}
Recover abandoned carts
Remind customers about items left in their cart and incentivize them to complete their purchase. A gentle nudge can help convert potential buyers who need a final push.
Still thinking it over? Your cart is waiting! Complete your order now and enjoy free shipping: {{link}}
Tease an upcoming product launch
Build excitement and anticipation with a multi-message drip campaign. By hinting at something new, you can keep customers engaged and create demand before the official launch.
Something sweet is on the horizon… Can you smell what it is? Reply with your guess and stay tuned for an exclusive first look!
Be the first to try {{Product Name}}! VIP subscribers get early access before anyone else. Reply YES to get a sneak peek.
Request customer feedback
Follow up on purchases to collect valuable reviews and improve future campaigns. A well-timed SMS survey helps you gain insights, build trust, and encourage repeat purchases.
Thanks for your order, {{First Name}}! We'd love to hear your thoughts. What would you rate your experience on a scale of 1-10, with 10 being the best?
SMS marketing features that streamline growth
Drive more sales and engagement with text message marketing software built for speed, efficiency, and impact. Heymarket’s text marketing platform helps you reach customers instantly, deliver personalized experiences, and build stronger relationships—all in one place.
Lead captureLead capture
Grow your SMS subscriber list with opt-ins via forms, inbound messaging, and webchat that enrich your customer data.
AI-assisted messagingAI-assisted messaging
Speed up responses and empower customer interactions with AI-driven text tuning, automated translations, personalized replies, and sentiment analysis.
Customer outreachCustomer outreach
Launch targeted text marketing campaigns with ease. Segment contacts, send personalized mass texts, and nurture leads with drip campaigns that keep customers engaged.
PersonalizationPersonalization
Deliver highly relevant messages with custom fields, dynamic text templates, and automated personalization triggers based on customer actions, purchases, and milestones like birthdays.
Performance metricsPerformance metrics
Measure your text message marketing success with real-time insights into engagement, response rates, and campaign performance to refine your strategy.
AutomationsAutomations
Engage customers at the right time with triggered messages based on actions, time of day, or keywords. Set up workflows that keep your SMS marketing running smoothly without team involvement.
Two-way messagingTwo-way messaging
Boost engagement by turning marketing texts into real conversations. Allow customers to ask questions, respond to offers, and interact with your brand directly to address concerns.
Compliance & opt-in managementCompliance & opt-in management
Stay compliant with automated opt-in and opt-out management tools that meet TCPA requirements.
Lead capture
Grow your SMS subscriber list with opt-ins via forms, inbound messaging, and webchat that enrich your customer data.AI-assisted messaging
Speed up responses and empower customer interactions with AI-driven text tuning, automated translations, personalized replies, and sentiment analysis.
Customer outreach
Launch targeted text marketing campaigns with ease. Segment contacts, send personalized mass texts, and nurture leads with drip campaigns that keep customers engaged.
Personalization
Deliver highly relevant messages with custom fields, dynamic text templates, and automated personalization triggers based on customer actions, purchases, and milestones like birthdays.
Performance metrics
Measure your text message marketing success with real-time insights into engagement, response rates, and campaign performance to refine your strategy.
Automations
Engage customers at the right time with triggered messages based on actions, time of day, or keywords. Set up workflows that keep your SMS marketing running smoothly without team involvement.
Two-way messaging
Boost engagement by turning marketing texts into real conversations. Allow customers to ask questions, respond to offers, and interact with your brand directly to address concerns.
Compliance & opt-in management
Stay compliant with automated opt-in and opt-out management tools that meet TCPA requirements.Drive more engagement with Heymarket
See how Heymarket’s SMS marketing platform helps you connect with customers, increase response rates, and grow your business.
Book a demoText message marketing FAQs
Want to learn more about using SMS marketing software? Find answers to some common questions below. Contact our team for additional tips, best practices, or information.
Is text marketing effective?
Texting for marketing is highly effective. Leads and customers are likely to read and engage with your messages. SMS has an open rate of 98% and response rate of up to 45%. Plus, 90% of leads would rather be texted than called.
Is text marketing legal?
Yes, texting your leads, customers, and clients is legal. However, before sending them marketing content, you must ask them to opt into your texting list, share their phone numbers, and receive your texts. You must also tell them what kinds of text messages you plan to send, and how often.
What types of marketing texts can companies text?
There are two main types of text marketing: outbound and conversational. Companies use SMS marketing services to send one outbound message to many people at once. Conversational marketing focuses on marketing through one-on-one chats. Teams that use this method encourage leads and customers to reach out, send interactive content, and answer leads’ questions over chats.
What are common use cases for SMS marketing services?
The most common use case for outbound text marketing is to send one message, such as a promo code, to a list of customers. You can also create personalized SMS drip campaigns by enrolling customers in a series of text messages over time.
Brands use conversational marketing to make it easy for customers to learn about their products over two-way chats. You can do this by posting about your SMS and messaging channels on social media and making these contact points prominent on your website. You can also send polls asking for lead and customer opinions then share the results. Also, consider sharing product tips via text so customers can get the most out of their purchases.
When should I send marketing texts?
Customers are most responsive to business texts at noon. Businesses send the most texts from 9-10am, so aim to send marketing texts between 11am and 12pm, so you’re not competing for their attention. Customers respond to the most messages on Tuesdays, and companies tend to send fewer messages on Wednesdays. April to June are the most responsive months of the year for business texting with customers, so plan your campaigns around spring re-engagement. Fortunately, text marketing platforms let you schedule your texts to deliver at any time.
What is an SMS marketing platform?
An SMS marketing platform is a cloud-based app that helps your team to send, receive, and manage hundreds to thousands of messages. It can support messages from both SMS apps and mobile services like Facebook Messenger, WhatsApp, and web chats.
Can I send marketing messages from my computer?
Yes, your business texting solution will allow you to send, receive, and manage texts from your computer. You should also be able to download an app for your phone that allows you to message leads on the go.
What is the best text message marketing service?
The best text service for your business will offer the features your team needs to launch personalized marketing campaigns, manage your contacts seamlessly, and stay secure and compliant. The best SMS marketing software will have:
- Opt-in management
- Lists broadcasts and campaigns
- Automations
- Reports and analytics
- SAML SSO and SSL security
What is the tool used for SMS marketing?
You can send marketing texts using a business texting platform like Heymarket that allows you to send targeted mass texts to your audience at once or in designated segments.
Is SMS marketing legal in the USA?
Yes, text marketing is legal in the United States as long as you comply with TCPA guidelines, which include securing an opt-in from your recipients to receive marketing texts, telling contacts how to opt out of your list, and allowing easy opt-out through automated keyword opt-outs.
What is SMS used for in marketing?
Texting works for a variety of outbound messaging use cases, including:
- Welcoming subscribers to your SMS list
- Building hype for product releases
- Telling leads about upcoming sales
- Recovering abandoned carts
- Recruiting and admissions outreach
- Collecting feedback
Looking for some ideas for marketing texts to send? Check out our SMS marketing examples.
Does SMS marketing still work?
Yes, SMS can drive results for your marketing strategy—especially if you use an SMS marketing platform that makes it more efficient. Texting has the highest open rates, click-through rates, and response rates of any marketing channel. It also excels at creating returning customers through high-quality customer experiences that are easier with personalization via SMS.
